Notes from Dr. Borkosky

Just like any other social media app, TikTok is all about what’s trending. We were able to generate millions of views across social media and gain Gen Z’s approval by receiving hundreds of positive comments.

A global pandemic can really stir things up in the marketing world. Tie-Dye.

Shelly is the Content Manager at Fanbytes, an award-winning influencer marketing agency that is dedicated to bringing you the latest Gen Z insights. Sign up for PureWow to get more daily discoveries sent straight to your inbox. Our platform enables analysis on over 200 different data points to create unique metric calculations.

It seems like TikTok trends are, actually, more than just trends.

But, to quote tweens everywhere, “It’s not ‘just a phase, Mom.’” I couldn’t help but smile as dozens of bowls of thumbprint-sized pancakes filled my TikTok feed. Click here to watch one of our influencers in action.

I thought that phase of my life was over.

It is less impactful being flawless and stellar to raw and real. They provide exclusive looks into breaking news stories whilst combining the tools and humour existing on the platform, positioning their brand as relevant and entertaining. 2019 was a triumphant year for TikTok. In doing so, we have successfully helped generate explosive results on TikTok for everyone from Warner, Universal, to more unorthodox brands such as PHE & ACCA. Its fluffy topping sparked a series of other whipped drinks, like whipped strawberry milk. It’s no secret that we’re a little TikTok obsessed here at Who What Wear, but aside from the trending dances and POV skits (Dracotok, anyone? Would it surprise you that it rose to popularity from TikTok? Unfortunately, brands don’t have a face, but people do. Byte sights is the world’s first TikTok influencer analytics tool. by Alexandra York. Tapping into this has helped us drive valuable results for a lot of our clients. After 30 minutes, I made one cup’s worth of pancake cereal.

The ‘penny challenge’ Also known as the “outlet challenge,” this endeavor is (literally) shocking, a … Never created a password?

Searches for “mini pancake cereal” are up 180 percent, according to Google Trends, and it’s not just that one dish—every week, it seems, a new dish takes over people's TikTok feeds, inspiring countless videos.

TikTok is treated like TV. Copyright © 2018.

Even though they were a brand you wouldn’t expect to be successful on TikTok, we were able to tell their story in an authentic way, strike a cord with the younger demographic, and inspire. So, from publications to politicians, we have seen an influx of more unorthodox brands building a presence on TikTok, and it’s never felt more right. We drove over 1million views, 100,000 hearts, and ACCA expressed how we helped them open up “engaged and relevant audiences [they] would not have had access to otherwise”.

Data is power, and this is exactly what Byte Sights gives brands on TikTok.

♬ DJ Yames Mashup 2 - dj_yames. And what these viral trends—Dalgona coffee, pancake cereal, White Claw Slushies and more—reveal about our mental state right now is even more surprising than the dishes themselves.

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