Notes from Dr. Borkosky

"We're understanding more about this platform. The world's leading market intelligence agency.Our expert analysis of the highest quality data and market research will help you grow your business. Flavors tied to nature are winners in the sparkling water segment with top-performing flavor profiles those which include citrus fruit, berry and tropical flavors.

Investing.com – The Dow climbed Tuesday as value stocks continued their bright start to the week as the U.S. election is finally upon us. Laguarta added that the increased flavor selection and testing of more environmentally conscious non-plastic packaging has increased loyalty to the millennial-focused brand and could unlock significant value for shareholders in coming quarters. It's Election Day - Don't Force a Move Through Buying or Selling, Shark Bites: I'm Getting Charged Up About Beam Global, Jim Cramer: Let's Bust These Election Myths, Abbott Laboratories Could Soon Break Out From Its Sideways Pattern. Nonetheless, the acquisition at the very least means that Pepsi will not encounter any cannibalization risks that the brand may have presented as a competitor rather than a subsidiary. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. What we think. To find out how Mintel Group Ltd has benefited from ERDF funding, PepsiCo’s bubly makes a splash in US water market. The Future of Food and Drink Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights. Feed your curiosity with our expert analysis - from the key issues impacting society to geeky dives into products, markets and demographics. TheStreet Ratings updates stock ratings daily. Email Real Money's Wall Street Pros for further analysis and insight, © 1996-2020 TheStreet, Inc., Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy.

Mutual fund data provided by Valueline. Still, the business is running separately from the broader Pepsi brand at the moment, provoking some probing questions about its integration. Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Understand and compare consumers across 35 markets. Thank you for your cooperation. How will you stay ahead of the shifting consumer landscape and your competitors strategy? However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion. The expert-led global market intelligence solution for the food and drink industries.

While Coca-Cola (KO) has made inroads to the market with sparkling options offered from Dasani and Smartwater brands, neither have managed to take the foothold bubly is clearly building. The firm upgraded National Beverage (NASDAQ:FIZZ) Corp., which owns the brand, to hold from underperform, and bumped its price target to $85 from $55 on an acceleration in sparkling water and improvement in market share for the Fort Lauderdale, Fla.-based brand. "FIZZ acknowledged 'many less nimble-competitors gaining distribution' (e.g., PEP's bubly), which is reflected with LaCroix's market share down close to 500 bps in Nielsen channels," Jefferies analyst Kevin Grundy noted in a recent channel check. Bubly holds a 6.5 percent dollar share for the 13-week period ending April 7, up from just 2.3 percent in the prior year. Other sparkling waters outperform bubly when it comes to attributes such as ‘premium’ and ‘trustworthy brand,’ but this will likely improve as consumers gain familiarity with the new product line. However, the category is still struggling to reach consumers as just 19% of Americans reported they drank flavored sparkling water in 2017, according to Mintel research on the US bottled water market. "PEP's new CEO, Ramon Laguarta, is very focused on investing behind the bubly brand, which creates protracted market share risk for LaCroix, in our view.". By Jonathan Stempel (Reuters) - Johnson & Johnson said on Tuesday it will ask the U.S. Supreme Court to review a $2.12 billion damages award to women who blamed their ovarian... Investing.com – U.S. stocks were higher after the close on Tuesday, as gains in the Industrials, Consumer Services and Financials sectors led shares higher. This comment has already been saved in your, China slams the brakes on Ant Group's $37 billion listing, Wall Street jumps 2% as Americans head to polls, Dow Rides Value Stocks Higher as Americans Vote. If you have questions, please contact us. Consumer Lifestyles, Marketing, Promotion, Mintel research on the US bottled water market, Modern Slavery Act Transparency Statement. A global database of new consumer packaged goods launches in 86 markets. Replace the attached chart with a new chart ? Thanks for your comment. You will have the chance to meet our expert analysts and find out about our products and services. Enter Pepsico’s bubly. Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. In The COVID Vaccine Race, This ETF May Be A Better Bet Than Moderna... Gold And The U.S. Election: Here's What To Look For, 2 ETFs Likely To Win Whether There's A Biden Or Trump Presidency. The expert-led global market intelligence solution for the household and personal care sectors. Position yourself so you can sleep tonight or watch the results roll in without portfolio anxiety. Competitive intelligence, customer engagement metrics and expert analysis of omnichannel marketing. ETF data provided by Lipper. We're sorry. Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting. The Dow Jones Industrial... We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. All Rights Reserved, This article has already been saved in your, Avoid profanity, slander or personal attacks. Quotes delayed at least 20 minutes for all exchanges. How will conflicting consumer behaviour disrupt the beauty and personal care landscape? %USER_NAME% was successfully added to your Block List. Are you sure you want to block %USER_NAME%? Attracting consumers who are slower to adopt can help achieve sparkling water’s full market potential.

Today SodaStream, the world's leading sparkling water brand1, announces the upcoming launch of bubly drops, marking the first partnership for SodaStream in … any of each other's Investing.com's posts. The expert-led global market intelligence solution for the beauty and personal care industries. Here's my trading strategy for this EV charging stock. Employees of TheStreet are restricted from trading individual securities. The sparkling water stalwart… The stock rose 3% to trade at this highest in about two years.

But how long before the influx of sparkling water brands begins to bubble over? Bubly’s use of fun marketing and vibrant promotions to match its fresh flavors paves the way for other sparkling water brands to carve out their place in the carbonated drink market. It seems bubly’s entertaining positioning is working for the brand as US consumers are significantly more likely to consider bubly to be ‘fun’ than other sparkling waters, according to Mintel Purchase Intelligence, driving purchase intent of 38%, significantly higher that the score of 32% for other sparkling waters.

Patty Johnson, is the Associate Director, Purchase Intelligence at Mintel. Aside from the secular trend in sparkling water sales, which are slated to continue to surge globally, the company appears to be eating into Lacroix's leadership in the North American market. Comprehensive, in-depth consumer and market analysis and trends in 11 markets. Since you’ve just unblocked this person, you must wait 48 hours before renewing the block. Please wait a minute before you try to comment again. Online alcohol sales skyrocketed during the lockdown period as bars shut down, leaving retail as consumers only source for alcoholic beverages. Are you sure you want to delete this chart? "Consumers are coming back to bubbly," Laguarta explained. Earnings and ratings provided by Zacks.

La Croix currently holds almost 13% of the U.S. market, in third place, behind Sparkling Ice -- owned by closely-held Talking Rain Beverage Company -- with 16%. This would be one of our next $1 billion brands.".

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